November 17, 2020
GYM OWNER TOOLBOX
Equip yourself with all the tools you'll need to face any situation. As your gym encounters different situations, you'll want to pull out the right tool to fix the problem. If you only have a couple tools (skills) to pick from, chances are you're not using the BEST tool possible. Learn these skills and be ready to use them as necessary.
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| Module 1 | Lead Generation - Get More Leads |
|---|---|
| Lesson 1 | Organic-First Strategy |
| Lesson 2 | Lead Flow Exercise |
| Lesson 3 | Facebook Ads - Building and Launching Lead Magnets |
| Lesson 4 | Facebook Ads - High Quality Leads - How To |
| Lesson 5 | Facebook Ads - How To Run Ads To Grow Your Free GROUP Using Lead Forms |
| Lesson 6 | Facebook Ads - Running Ads To Your Facebook Group Using Clickfunnels |
| Lesson 7 | Facebook Ads - High Volume Conversion Ads (lower-quality) |
| Lesson 8 | Are Your Facebook Ads Not Working? Do This... |
| Lesson 9 | Getting Referrals Overview |
| Lesson 10 | Get Your Members To Refer |
| Lesson 11 | Get Your Members To Bring a Friend With Them - Member Events and Challenges |
| Lesson 12 | Get Your Team To Bring In Referrals - 30-Day Review Meetings |
| Lesson 13 | Website and SEO |
| Lesson 14 | How To Optimize Your Website For LEADS |
| Lesson 15 | Boost Your Website SEO with Google Reviews Using Lead Center |
| Lesson 16 | Signage For Your Gym |
| Lesson 17 | Health and Fitness Fairs |
| Lesson 18 | How To Write Ad Copy and Creative |
| Lesson 19 | Launch A Free Facebook Group For Leads |
| Lesson 20 | Make Cash FAST - Promo Cycle |
| Lesson 21 | Getting MAX Leads |
| Lesson 22 | Supercharge Your Gym With Member Events and Challenges |
| Module 2 | Reactivation Campaign Walkthroughs |
| Lesson 1 | Reactivation Campaigns - Copy and Creative |
| Lesson 2 | Original Reactivation Campaign |
| Lesson 3 | NEW YEAR NEW YOU - LIVE Release |
| Lesson 4 | Spring Back Into Shape - LIVE Release |
| Lesson 5 | 75 Day Summer Shred - LIVE Release |
| Lesson 6 | Back To School - LIVE Release |
| Lesson 7 | BEAST Before The Feast - LIVE Release |
| Lesson 8 | Black Friday - LIVE Release |
| Module 3 | Lead Nurture - Get Leads To Schedule and Show |
| Lesson 1 | Lead Center™ Training - Get Leads To Schedule and Show |
| Lesson 2 | UpLaunch Software Training |
| Lesson 3 | Getting Leads to Show - Joey Answers Questions |
| Lesson 4 | Lead Nurture Training LIVE - Joey |
| Lesson 5 | Getting Leads To Show and Workout Experience |
| Module 4 | Sales - Turn Leads Into Clients |
| Lesson 1 | Selling High-Ticket Transformations Programs - The Prescriptive Sale |
| Lesson 2 | Filling Out The Contract / Getting Paid In Fulls |
| Lesson 3 | Objection Overcomes |
| Lesson 4 | Live Sales Recordings |
| Lesson 5 | How To Renew Your Clients |
| Lesson 6 | How To Upgrade Your Clients To A Transformation Program |
| Lesson 7 | Are You Un-Selling Your Program? |
| Lesson 8 | How To Close High-Ticket Clients - LIVE |
| Lesson 9 | Up-selling Products and Services - LIVE |
| Module 5 | Fulfillment - How To Service Clients Using Transformation Programs |
| Lesson 1 | Private vs. Semi-Private vs Large Group w/Accountability |
| Lesson 2 | The Blueprint and Nutrition Plans |
| Lesson 3 | Improving Client Experience |
| Lesson 4 | Tracking Client Experience |
| Lesson 5 | Accountability Coach Tracker |
| Lesson 6 | How To Track Private Coaching Sessions WITHOUT Software |
| Module 6 | Retention - How to Keep Your Clients |
| Lesson 1 | Retention - Old Way Vs. New Way |
| Lesson 2 | Tracking Your Non-Renewals, Cancellations, and Failed Payments |
| Lesson 3 | Cancellation, Membership Hold, Exit Interview Forms |
| Lesson 4 | Retention Strategies |
| Module 7 | Systems - The Only Systems Your Gym Needs |
| Lesson 1 | Master Operating Sheets |
| Lesson 2 | Profit and Loss System - Team Tracking and Goal Setting |
| Lesson 3 | Levels Of Gym Ownership |
| Lesson 4 | Client Acquisition System - Lead Flow Exercise |
| Lesson 5 | Top 3 Systems For Your Gym |
| Module 8 | Team Building - Building Your Dream Team |
| Lesson 1 | How To Hire Quickly |
| Lesson 2 | Employee 4R's Documents and Responsibilities |
| Lesson 3 | EMPLOYEE 4R's LIVE Walkthrough - Trainers and Coaches |
| Lesson 4 | Why Use 4R's Documents |
| Lesson 5 | How To Roll Out Changes To Your Team The Right Way (Transformation Program Example) |
| Lesson 6 | Team Tasks and Standards |
| Lesson 7 | Holding Your Team Accountable and How They Can Earn Bonuses - The Scoreboard |
| Lesson 8 | How To Pay Your Staff - LIVE |
| Lesson 9 | Commission and KPI Bonuses |
| Lesson 10 | 1-on-1 Meetings with Your Team - Coach Self Evaluation - Career Roadmap |
| Lesson 11 | Staffing Based On Your Gym Size (Level 1 through 5) |
| Lesson 12 | How to Showcase Your Team |
| Lesson 13 | How To Sharpen Your Team |
| Lesson 14 | Why You Need a Team and How To Build One From Scratch |
| Lesson 15 | How To Get Your Team To HELP YOU and WANT TO |
| Lesson 16 | Hiring, On-boarding, and Firing |
| Lesson 17 | Now Hiring Ads / Sample Interview Questions / New Hire Paperwork |
| Lesson 18 | Team Training Portal - Link You Can Send To Your Team |
| Module 9 | Leadership - Lead Your Team with Confidence |
| Lesson 1 | FitBiz CEO UNSTOPPABLE™ Leadership Course |
| Lesson 2 | Leadership - Stop Blaming. Stop Making Excuses. Own It. |
| Lesson 3 | Leadership and Team Building For Your Gym - People and Processes |
| Lesson 4 | Top 8 LEADERSHIP Qualities |
| Lesson 5 | 5 Rules For Growing Your Business - Leadership |
| Lesson 6 | Leveraging Your Time As A Leader |
| Lesson 7 | Mindset and Momentum |
| Lesson 8 | Mindset and Momentum Part 2 |
| Lesson 9 | My #1 Resource for Massive Growth Quickly - LIVE |
| Module 10 | Strategy - Grow Your Gym on PURPOSE |
| Lesson 1 | Creating and Executing Your Strategic Plan For Growth |
| Lesson 2 | Strategy Vs. Tactics Vs. Execution |
| Lesson 3 | Get Un-Stuck Using These 4 Steps |
| Lesson 4 | Low Stress High Profit Gym - The Breakdown |
| Lesson 5 | Owning the business YOU want to own |
| Lesson 6 | PROFIT - How To Track and How To USE |
| Lesson 7 | Profit Levers |
| Lesson 8 | Profit Margins As You Scale |
| Lesson 9 | How to Find Balance Between Work and Life - LIVE |
| Lesson 10 | 5 Steps To Create The Perfect Gym |
| Lesson 11 | Identifying Your Bottleneck - LIVE |
| Lesson 12 | Choosing Your Activities |
| Lesson 13 | True Cost To Acquire A New Customer |
| Lesson 14 | How To Play OFFENSE In Business |
| Lesson 15 | How To Sell Your Gym - Get It Ready With This Checklist |
| Lesson 16 | Employee to CEO |
| Lesson 17 | Employee to CEO Part 2 |
| Module 11 | Team Training™ |
| Lesson 1 | Team Training |
| Module 12 | Lead Center™ Training |
| Lesson 1 | Lead Center™ Training |
| Module 13 | Gym Genie™ AI Assistant |
| Lesson 1 | Gym Genie™ |
| Module 14 | Tech Training |
| Lesson 1 | How To Integrate NON-Lead Center™ Website lead forms to your Lead Center™ workflows |
| Lesson 2 | Connecting Facebook Lead Forms to Lead Center™ and UpLaunch |
| Lesson 3 | Connecting Lead Center with 3rd-party apps / software |
| Module 15 | Remote Training For Brick and Mortar Gyms - Covid Lockdowns |
| Lesson 1 | UPDATE: CORONAVIRUS - Intro to REMOTE Training |
| Lesson 2 | UPDATE: CORONAVIRUS - How to Apply Phase 1 to REMOTE Training |
| Lesson 3 | UPDATE: CORONAVIRUS - How to Apply Phase 2 to REMOTE Training |
| Lesson 4 | UPDATE: CORONAVIRUS - How to Apply Phase 3 to REMOTE Training |
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